CATO addresses agent skills gap via new Academy
Travel agents are not currently aware of the full suite of evolving land-based tours available in the market. This is the claim of the Council of Australian Tour Operators (CATO), which has this week unveiled its brand-new Touring Academy to address the perceived knowledge gap. Adam Bishop reports.
CATO launches new phase of Accreditation Program
The peak tourism body has announced its latest strategic move to improve credibility and recognition within the industry, Janie Medbury reports.
CATO’s future vision
It’s not often you hear a of a trade association vocally discouraging membership growth. But on taking the reins at the Council of Australian Tour Operators a little under 18 months ago, Dennis Bunnik did just that.
A United Industry Delivers the Best Results
CATO held its AGM in Sydney on the 17th of June where we bid farewell to three long serving committee members including the chairman of the past five years, writes Dennis Bunnik.
Wholesalers feel the squeeze
The internet has prompted a shift in the way consumers search and book holidays, but agents are at the core of another profound shift – side stepping wholesalers and booking direct with overseas suppliers. Times are changing and as Steve Jones writes, wholesalers are feeling the pinch as agents forge stronger bonds with suppliers.
