There is a new player in the small ship adventure cruising space, with Australian operator World Expeditions Travel Group launching On Water Expeditions to the market.
A new website has gone live and features 140 curated small ship expeditions spanning a number of international destinations, such as Antarctica; the Maldives, Europe, the Americas; the Galapagos, and more.
There is also a range of domestic itineraries to choose from, such as Shark Bay and Dirk Hartog Island in WA, the Kimberley, and Tasmania.
On Water Expeditions is seeking a point-of-difference in the market by capping all cruises to under 200 passengers, with many accommodating fewer than 50.
On Water Expeditions will keep sustainability and communityfocused tourism at the forefront of its operations, pledging its smaller groups will mean a smaller ecological footprint.
Twenty-five-year veteran of World Expeditions Rachel Imber will spearhead the new brand, which she said will look to redefine small ship travel.
“Our expeditions take travellers to places that larger ships simply can’t access, creating an unparalleled connection with nature & local cultures,” she said.
Imber added the brand is not suited to those wanting passive sightseeing cruises, with each expedition designed for action, offering kayaking, snorkelling, diving, hiking, climbing, and camping activities.
Outside of sustainability, the new brand is hopeful of resonating with cost-conscious travellers looking for a cruise adventure on a smaller budget.
On Water Expeditions has plans to introduce more than 100 itineraries across new destinations over time.
