Wendy Wu beginning preparations for China tours

The company is expecting to operate its first China tours in September, as the country reopens its borders to international tourism.

WENDY Wu Tours is beginning preparations for touring in China, as the country’s government reopens its borders to international tourism.

The tour operator has been experiencing some of its busiest weeks for China enquires since 2019, following last month’s announcement of the country’s reopening from 08 January.

Last week alone saw Wendy Wu up almost 120% on the previous week in Australia, New Zealand, and the United Kingdom.

Wendy Wu is now preparing to operate its first group tours in more than three years, which are currently expected to depart in September, as soon as China gives the green light.

The escorted tour operator is expected to be the first of its kind back running in China, General Manager Sales Simon Bell told travelBulletin.

“Touring in China is going to be a whole new experience,” he enthused.

“The country has had three years without tourism to rejuvenate and refresh and so as preparations begin to reopen the borders, China is eagerly looking forward to welcoming visitors again, with a touring experience that promises to be as fresh and captivating…resembling 25 years ago when we started the first group tours.”

“Demand is strong, particularly for the autumn tours running through September to November, plus we’ve seen a steady spike for bookings throughout 2024 and even to 2025.”

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