The major transformation sees Webjet double down on hotels, new static packages, and the launch of tours, supporting the company’s goal of shifting perception from a flight-centric OTA to a go-to local travel companion.
The new brand and marketing strategy includes a new modernised logo, an enhanced website that uses AI technology to help travellers create cheaper international flight itineraries, and a cross-channel creative campaign that spotlights the brand’s new Go Somewhere platform.
In business travel, the company is leveraging its strategic acquisition of Locomote to introduce a fully developed end-to-end corporate booking platform with the launch of Webjet Business Travel.
“Australians and New Zealanders have trusted Webjet for nearly three decades, and this refresh is about strengthening that connection while reimagining what’s next,” said Katrina Barry, CEO and Managing Director of Webjet Group.
“With our new visual identity and brand platform, we’re combining creative sophistication with a sense of playful simplicity to inspire travellers in fresh, relevant ways.”
The refresh follows Webjet Group’s demerger from Webjet Limited in September last year, with changes based on feedback from more than 3,500 customers and non-customers.
“Our research shows that almost three quarters of people surveyed know us and trust us, but only one in five are very familiar with our brand, and thought we could be more modern and relevant for current and future travellers.
“Aussies and Kiwis also told us that 74% of them want to book travel all in one place – their flight, hotel and experiences. It’s these insights that have underpinned our renewed focus on making travel planning effortless, and to ensure Webjet is the first choice for travellers on every journey.”
