WebBeds sets goal to hit $10 billion TTV in six years

The online bed bank from Webjet has outlined an aggressive new strategy to grow five-fold by 2030. MATT LENNON reports.

Webjet Limited is preparing to roll out a new booking platform for its WebBeds B2B channel featuring a range of upgrades to enhance the booking experience of travel agents.

The new platform was unveiled in a dedicated WebBeds Strategy Day presentation as one of three major elements in a growth plan to increase Total Transaction Value (TTV) five-fold to $10 billion annually by 2030.

Artificial Intelligence will play a major role in the new site in the form of an AI travel advisor designed to deliver “an interactive, personable interaction” for agents.

Upgrades to the WebBeds Global Marketplace will also see an improved User Experience with a stronger search engine.

Room descriptions will also be more detailed in search results, with larger images and better descriptions of room categories.

It’s unclear if the new trade portal will be formally launched or quietly integrated into the existing infrastructure.

From a financial perspective, the strategy presentation showed WebBeds is on track to deliver $4 billion in TTV over the full financial year, increasing to $5bn a year later and doubling by 2030.

The company plans to do this through investment in technology and expansion of the platform into new geographic regions.

Further growth is expected via a greater focus on independent hotels, which use portals such as WebBeds for distribution which lowers guest acquisition costs.

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