Marriott International has broadened the operational scope of its upscale lifestyle W Hotels brand to all-inclusive, opening its first property to adopt the new approach in recent weeks.
The new W Punta Cana, Adult All-Inclusive, resort in the Dominican Republic is the first all-inclusive property for the brand, with all meals and experiences are included in the rate paid.
W Punta Cana sits on 400 metres of beachfront and features 340 rooms and suites, each starting at a generous 65 square metres and including a standalone bathtub.
Among these, 46 suites include direct access to an 80-metre swimming pool, with other suites enjoying full-size private pools.
Guest facilities include 12 restaurants, bars and lounges including a food market concept with live cooking stations, another serving up local Dominican dishes and a Pan Asian noodle bar.
W Hotels Senior Vice President and Brand Leader, George Fleck, said W Punta Cana marks an evolution of the brand as it enters the all-inclusive space.
“This isn’t just another resort – it’s the brand reimagining the concept entirely, where everything from elevated dining to immersive experiences reserved for adults only are thoughtfully curated and included,” Fleck said.
“Guests will now find all the things they love about the brand – insider access, a dynamic atmosphere, the unmistakable sound, and vibrant design – now seamlessly woven into this new experience,” he added.
