Virgin exits the weird and enters the “Wonderful” with new brand campaign

Virgin Australia is set to “Bring on Wonderful” with its new brand mission and campaign.

“BRING on Wonderful” reimagines the Virgin experience for Australians, and celebrates the richness and diversity of its people and guests.

Through Bring on Wonderful, Virgin aims to challenge the status quo of the aviation industry, set a new standard, and make flying more wonderful, inclusive, and welcoming – all while injecting some much-needed fun and optimism into the experience.

To mark the milestone, Virgin has dropped over 800,000 airfares from as low as $55~ one-way (Economy Lite) from Sydney to Byron Bay, as part of its Bring on Wonderful sale.

Virgin Australia CEO Jayne Hrdlicka celebrates the launch of the Middle Seat Lottery.

Another of the first hero innovations to roll out is Virgin’s “Middle Seat Lottery”, transforming middle seats on the airline’s domestic flights from the least favourite to the most fun and wonderful.

Guests who sit in the middle seat on every Virgin flight will have a chance to win an extraordinary prize, with a new winner every week.

To celebrate the launch of the Middle Seat Lottery, the airline’s Chief Executive Officer Jayne Hrdlicka surprised all guests seated in the middle on a recent flight with a Virgin Voyages cruise for two.

Hrdlicka said Virgin is entering a new era with the mission of creating unique, uplifting, and industry-leading experiences that take flying out of the mundane and into the wonderful.

All guests seated in the middle on a recent flight were presented with a Virgin Voyages cruise for two to celebrate the launch of the campaign.

“Confidence in our business strength and operation is at an all-time high,” she told fliers.

“We are proud of the journey we’ve been on over the last 24 months, with many achievements and learnings that have formed our ambitions for the future of Virgin Australia, our people and our guests.

“Virgin Australia is an airline that’s doing things differently and we are having a lot of fun coming up with exciting new innovations to make every part of the travel experience more wonderful.”

The 24-month transformation for Virgin has returned the airline to profitability, through growing the fleet by over 60%, hiring thousands of new team members, and greater integration of Velocity Frequent Flyer.

Virgin also now offers better value airfares versus competitors, has substantially reduced costs, committed to target net zero carbon emissions by 2050, refreshed its menus, partnered with iconic Australian brands and world-leading airlines, resumed international services, and more.

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