TTF uncovers Aussie summer travel trends

Aussies are still making room in their budgets for travel, despite many feeling the pinch more than ever, Janie Medbury reports.

THREE-QUARTERS (75%) of Australians are gearing up to travel this summer, new research released by the Tourism & Transport Forum (TTF) Australia has revealed. Chief Executive Margy Osmond (pictured) said it was encouraging to see that Australians are still prioritising travel and holidays, even as cost-of-living pressures continue to rise.

However, more than half of the 2,000 people surveyed said financial burdens were impacting their travel plans, with many cutting down the length of their trip or selecting cheaper accommodation. Most Aussies (59%) are planning summer trips of seven days or less in duration, while only 11% are going away for more than two weeks, and the vast majority (77%) are planning to spend less than $5,000 on their travels, with only 6% intending to splash out $10,000 or more.

When it comes to choosing accommodation, a significant portion of Aussies (35%) said they will stay with friends or relatives, and slightly more (37%) will stay in a hotel, motel or serviced apartment. Airbnb or Stayz properties were the next popular choice (13%), followed closely by caravan parks and campgrounds (10%).

Despite working with smaller budgets, Australians are choosing to venture a little further from home. The percentage of holidaymakers travelling interstate has risen from 18 to 26% since last summer, and those travelling overseas increased from 6.5 to 14%, while more than a third of Australians will opt to holiday within their own state.

“It’s fantastic to see so many Aussies are holidaying here in Australia this year, helping support our local tourism operators, who’ll also benefit from more international visitors heading down under,” Osmond said.

The survey results also revealed Queensland as the most popular state to visit, while Sydney was the most preferred city. When it comes to regional areas, the Gold Coast held the most appeal, followed by the Sunshine Coast and the NSW North and South Coasts. New Zealand was the top choice for those heading overseas, followed by Europe and Japan, knocking Bali from its perch.

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