TRIP.COM Group has signed a Memorandum of Understanding with Saudi Tourism Authority to promote Saudi Arabia as a tourist destination.
The partnership will see both parties launch a series of joint marketing campaigns in several markets to drive awareness and attract tourists to the Kingdom, through global platforms, such as Trip.com, Ctrip, and Travix.
The target markets include Australia, China, Germany, Indonesia, Japan, Malaysia, Singapore, South Korea, the United Kingdom and more.
A number of capacity building and knowledge sharing initiatives are also expected to emerge from the agreement, including digital payment solutions, sustainability, ticketing and training.
“With Trip.com Group’s market capability and advanced technology, I believe the partnership will encourage and entice more visitors worldwide to Saudi Arabia, and further enhance recovery in the global tourism sector,” Saudi Tourism Authority CEO Fahd Hamidaddin said.
Trip.com Group’s Chief Executive Officer Jane Sun added, “demand for international travel continues to grow, and the signing of this strategic MOU comes at an opportune time for both parties.
“Trip.com Group will leverage its marketing capabilities to showcase and promote the beauty and diverse range of experiences in Saudi Arabia, and strengthen the Kingdom’s positioning as a destination of choice.”
Trip.com Group hosted Hamiddadin and his colleagues at its premises in Shanghai, China, where Sun and her team shared with the delegation Trip.com Group’s history, key focus areas including technology, and corporate social responsibility efforts, among other topics.
During the meet-up, the two parties committed to strengthening areas of cooperation, including knowledge transfer, technological innovation, capacity building and job creation, while exploring partnerships in common fields such as ESG.
Pictured: Trip.com Group CEO Jane Sun and Saudi Tourism Authority CEO Fahd Hamidaddin.