A SLEEK new advertising campaign launched by Flight Centre Travel Group’s Travel Associates brand showcases the expertise of the division’s highly experienced travel advisors as helping travellers “uncover a world of rare travel gems”.
Building on brand development work led by GM of Brand and Marketing, Anna Burgdorf, which was unveiled in April at the Travel Associates business leaders’ conference on the Gold Coast, the new campaign will run on social media, digital, premium online video and direct channels from 01 August.
Media agency BCM Group helped develop the creative assets, with the company saying the campaign would “precisely target premium travellers, presenting a new and unique proposition for Travel Associates”. Burgdorf noted that while things are not yet perfect in the travel sector, “most importantly, we are investing in our future”.
“With so many travel agents and agencies unable to survive the impact of the pandemic, there is now, more than ever, a need for a trusted, expert travel advisor to help clients navigate thi new world of travel,” she said.
Targeted consumers will be told that Travel Associates advisors “have the experience and connections to design unique experiences for travellers, with a concierge-style service offering”.