The company has confirmed it will introduce a new class of vessel to the market in 2028.
Designed to reflect “Trafalgar’s spirit” through exceptional experiences, connection, and meticulous attention to detail, the new hardware will join its fleet of former Uniworld vessels, initially flagged in June.
To oversee the new ships’ development and broader expansion strategy, Trafalgar has appointed veteran cruise operations executive Damien O’Connor to the role of Vice President, River Cruise.
Part of his remit will be to craft a distinctive product position in the cluttered river cruise segment, anchored in immersive onboard and shore experiences.
O’Connor will also be tasked with “setting a new standard” in ship design, incorporating Trafalgar’s signature warmth, storytelling, and high-quality guest experiences.
Trafalgar’s new river chief added the brand’s legacy and rich destination expertise will create a “game-changing opportunity for travel advisors”.
“Agents can look forward to a product that not only stands out in the market, but also builds repeat business and strengthens client loyalty,” O’Connor said.
His previous career credits include helping to lead the launch of the Solstice and Quantum classes for Royal Caribbean, and delivering Silver Origin and Silver Moon for luxury line Silversea.
