THE campaign showcases the best of Aotearoa and features a special offer for flights to Auckland in the low and shoulder seasons, with the option to add-on a visit to any one of Air New Zealand’s 20 domestic destinations.
“The return of travellers to New Zealand and the recovery of air links from important markets such as North America is an important step for the tourism sector,” said Tourism New Zealand Chief Executive René de Monchy.
“By launching new marketing activity in the US, we’re doing all we can to remind travellers that New Zealand and all its regions is a beautiful place to visit, any time of year.
“The campaign will encourage visitors to travel more widely around Aotearoa New Zealand to accelerate and support the sector’s recovery,” he added.
Flight capacity is on track to return to around 85% of pre-COVID levels by New Zealand’s summer season, with flight loads already “performing really well,” Air New Zealand Chief Customer and Sales Officer Leanne Geraghty highlighted.
Geraghty announced the commencement of a new daily service between Auckland and Vancouver in conjunction with the campaign, in response to increased demand and “to demonstrate our commitment to the Canadian market”.
The carrier’s chief also revealed that Air New Zealand will touch down for the first time at John F. Kennedy International Airport over the weekend, making the non-stop Auckland – New York service the airline’s seventh US port.
“We’ve been flying to the US for more than 50 years – it’s an incredibly important market for us,” Geraghty enthused.