In a new video presentation on Travel Daily’s virtual platform, Home Ex, Back-Roads’ Head of Sales Bobby Hale shared the results of new research the small group tour operator has conducted about this particular cohort, from their travel preferences to their behaviour and shifting priorities.
“With some really strong research and some proper planning, we can be ready for that shift, and we can make the most of Gen X moving into some of their peak travel years and their peak travel spend years,” said Hale.
According to Back-Roads’ research, 83% of Gen X travellers prefer small group touring, something that Back-Roads has had expertise in for 40 years.
“We wanted to truly understand what Gen X thought about group touring and if the desire to travel as part of a group was still there,” explained Hale.
“What we found is that not only is consideration of group touring is as strong as it’s ever been, but there’s been a great increase in Gen X wanting to travel in small groups.”
Meanwhile, Europe is still the number one destination for plenty of these consumers, with a growing interest in the Baltics, Balkans and Scandinavia.
Hale also shared how Back-Roads is supporting agents through its Made for Trade portal and its incentives and discounts.
Home Ex is a free virtual conference aimed at home-based agents and it’s live now until September. The program is jam-packed with speaker sessions from industry experts including Envoyage Global Head of Operations Astrid Richardson; 1000 Mile Travel Group CEO Nicola Veltman; MTA CEO Don Beattie and plenty more.
Attendees can also hear from a diverse range of brands including Norwegian Cruise Lines; Tourism WA; Oceania Cruises; Journey Beyond; Expedia TAAP; Viking; and more.
Click HERE to sign up for Home Ex and watch Back Roads’ full video.
