VISITBRITAIN has seen an exponential rise in the pace of its inbound recovery from Australia, since travel restrictions Down Under lifted in Jan, Country Manager Maria Sykes told travelBulletin.
Accelerated forward flight bookings & arrival figures are great news for the destination, as it anticipates next year as one of its biggest on record for Aussie visitors, with Great Britain to play host to a number of bucket list events.
“We’re delighted that Australia has reclaimed its place as the UK’s fifth most valuable international source market,” Sykes told travelBulletin.
She said demand from Australia is expected to grow, with landmark events such as the coronation of Charles III in London in May, and the Eurovision Song Contest the Liverpool the same month, both of which represent significant opportunity for travel advisors.
Despite the travel industry being turned on its head the past three years, Sykes said agents will continue to remain an important part of booking Australians to Great Britain.
“Agents on and offline remain a key source of trust and expert knowledge for Australians when planning trips to Britain,” she affirmed.
“VisitBritain will continue supporting Australian agents with engaging and innovating training platforms and opportunities, ensuring they are well positioned to convert this demand into bookings.”
Also projected to open in its entirety next year is the England Coast Path, a long-distance National Trail which follows the country’s shoreline.
Tracing almost 4,500 kilometres, the Coast Path, which has been opening in stages, will be the longest signposted track of its kind in the world, once fully complete next year.
VisitBritain is also continuing to keep London’s positioning as a premium luxury destination front-of-mind, highlighting a number of different five-star hotel openings in the country’s capital.
Luxury brands Raffles, The Peninsula, Waldorf Astoria, St. Regis, and Park Hyatt are all set to make their debut in the city within the next 12 months, with other key openings including the art’otel London Battersea Power Station; the Mandarin Oriental Mayfair, London; and the all-new 1 Hotel Mayfair, London, which will serve as that brand’s flagship.