Tauck unveiled its first new brand launch in more than a decade at Virtuoso Travel Week in Las Vegas, with Roam By Tauck to focus on catering to the 40s and 50s demographic.
The new brand will debut next year with an initial tranche of five itineraries, which will then be expanded to at least 12 the following year.
Trips in Roam By Tauck will range from five to 11 nights to fit a variety of lifestyles and holiday windows, and run across land, river, and small ships segments.
The new collection will be available to book across six continents by 2027, with MD Australia David Clark confident the upcoming brand will resonate with Aussies in particular.
“We know that our travellers prefer smaller groups, and our new brand meets that gap in the market,” Clark said.
“A high-end travel product of this nature that offers the flexibility to personalise, with signature experiences and, importantly, has active options.”
Bookings will open before the end of the year, with first departures set for Aug 2026.
