Established in 1988, Bay Travel Group is an independently owned corporate travel management company that provides tailored business travel solutions, including flights, accommodation, car hire, reporting and risk management.
The acquisition is the latest in a series of deals for Israel-based Talma as it looks to fast-track its international growth strategy, with plans to focus on the AsiaPacific region in 2026 through additional acquisitions and strategic partnerships.
“The acquisition of Bay Travel is another step in our strategy to expand globally, this time in Australia,” said Iya Magen, CEO of Talma Travel Solutions.
“It allows us to strengthen our presence in new geographic regions and deliver exceptional service to additional international clients,” he added.
The global TMC said it will retain Bay Travel Group’s leadership, which it described as “a key component of the partnership”.
Bay Travel Group Managing Director Alan Wolf, commented: “This alignment with Talma will bring us amazing growth – more business opportunities, greater access to cutting-edge technology, and the power of an international network.”
