TAG launches new dedicated sports travel division

The growing TMC has opened its seventh specialist department, one catering to the needs of professional athletes, writes MATT LENNON.

Travel management brand TAG has introduced a new sports travel division designed to handle complex travel arrangements for professional and amateur sports organisations, teams and athletes.

Sport joins touring, production, corporate, private travel, events and investment management as TAG’s newest specialist unit.

As part of the expansion, the company has launched a fully redesigned website streamlining access to the seven divisions, including detailed information on services and expertise offered.

TAG Chief Executive Jens Penny said whilst the company has been working with sporting clients for many years, it was now time to formalise the speciality.

“We offer dependable and streamlined travel services for clients on an international scale [so] welcoming the official addition of sport represents our commitment to personalising our service offerings to meet the diverse needs of clients around the world,” Penny said.

TAG’s new English website will soon be translated into a variety of languages including Arabic, Spanish, Portuguese and French, with more to come.

Vice President of Entertainment Sales & Account Management, Justine Liddelow, added that key attributes of sport – teamwork, ambition and dedication – are values that are deeply embedded into TAG’s company DNA and that it was uniquely equipped to serve the dynamic world of sport.

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