Travel Associates head, Rachel Kingswell spoke exclusively to travelBulletin’s sister publication Travel Daily at this month’s Luxury Travel Collection Product Showcase, saying that access to new audiences will be key to the agency network’s strategy for World360 Rewards.
Around 10,000 Travel Associates clients have already signed up to World360, with FCTG having captured roughly 250,000 of its customers for the program.
“We’re using it for customer acquisition…the customer is at the epicentre of the program, and it gives them access to the Flight Centre Travel Group ecosystem,” Kingswell explained.
“That 60-plus market, every single one of their purchases, no matter the category, is really driven by loyalty.”
The other significant objective the network will execute through the World360 program will be capturing more of each client’s trip and making bookings from their travel budget.
“Our goal always at Travel Associates is to get the whole booking from beginning to end,” Kingswell explained.
“We believe this will help us to even increase what that average booking value is, but also to get the life cycle of the client for all of their travel.”
