Ivona Siniarska, Managing Director of luxury agency company Take Off Go, is introducing a new venture, All About Africa, which will aid travel advisors in creating premium bespoke trips to the continent.
All About Africa will work exclusively for travel agents to help their clients to book couture, white-label trips to the continent.
The business will service the entire continent, with a particular focus on East and Southern Africa, where the bulk of Siniarska’s expertise lies.
All About Africa is set to be fully launched by Q1, and will be led by Siniarska, and supported by a small team based in South Africa and Nairobi, with inquiries to be answered within one or two business days.
URLs will have a unique code embedded, which can be shared and tracked, allowing all referrals to be automatically cite the original advisor.
All About Africa will sit outside Take Off Go, and its commercial arrangements/preferred partners.
Siniarska, speaking exclusively to travelBulletin, described All About Africa as a “passion project”, which will be backed by her experiences of having travelled to the continent 40 times.
She said her approach will also benefit from her ability to communicate with advisors in a way they understand.
“I always focus on qualifying the specific guests and know what they like, what they don’t like, what kind of travellers they are,” she explained.
“There’s so many variants of five-star, four-star, and three-star in the African space that everything can be produced too suit a specific traveller.”
Siniarska said All About Africa will be designed to help advisors who may be overwhelmed by the vastness of the continent.
“Use myself and my small team as a resource to help create that perfect itinerary for their guests,” she said.
All About Africa will also work to help finance local ventures, such as Zimbabwe-based Ele-Collection, which helps collect plastic from Victoria Falls.
“One of the things I love about working in the African space is trying to give back, working with properties that have philanthropic projects or initiatives that they work through that guests can see directly, so they have that feel-good feeling as well,” Siniarska said.
