Silversea expands pricing structure

The cruise line's pricing structure has been increased to offer more choice.

SILVERSEA has broadened its pricing structure to offer more choices to match every guest’s preference.

The widened construction of fare options now include an enhanced ‘port-to-port all-inclusive fare’, and the new ‘essential’ fare, which will both complement Silversea’s ‘door-to-door all-inclusive’ fare.

The move was flagged by Senior Vice President Massimo Brancaleoni during his exclusive first Australian interview with travelBulletin, and aims to enhance Silversea’s flexibility.

The port-to-port all-inclusive fare is now available on all voyages, and will be eligible for the same promotions and savings as the door-to-door fare.

It is aimed as the ideal choice for those who prefer to make independent pre- and post-cruise travel arrangements, but still want shore excursions included.

The essential fare targets time-conscious guests seeking experiential flexibility, and includes all onboard inclusive amenities and services, while offering guests the flexibility to arrange their own air, transfers, and shore experiences.

The fare includes shore excursions, expedition gear, and charter flights when booked for expedition voyages, but not for ocean voyages.

“We are delighted to offer our guests a broadened pricing structure to accommodate a more diverse array of preferences, providing the luxury of choice,” Senior Vice President Revenue Management Roberto Verdino said.

“We believe choice is at the heart of true luxury…enjoying a more customised range of pricing options, guests can tailor their experience by opting for our door-to-door, port-to-port or essential fare while still benefiting from the superlative service and the other hallmarks of luxury that they have come to expect from Silversea.”

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