Qantas updates long-term strategy

QANTAS Group has announced a whole host of enhanced customer service changes to its business, as part of its updated long-term strategy through to 2030, as well as announcing a new Climate Fund.

The airline will overhaul its Qantas app by the end of the year, with the changes to include more ways for the carrier to incentivise direct bookings, as well as live baggage updates, greater loyalty integration, disruption alerts, and faster check-in options. The carrier also plans to expand its loyalty base by around 3% a year by diversifying its redemption offering with smaller, more attainable rewards for frequent engagement.

The Flying Kangaroo revealed in an investor update this week that it’s expecting its new Airbus A350 long-haul fleet to inject an extra $400 million in annual profit once all 12 of the aircraft are in service. The ‘Project Sunrise’ aircraft will enable non-stop flights from Australia’s east coast to ports such as London and New York.

CEO Alan Joyce also highlighted the strong contribution of the carrier’s 787-9 non-stops from Perth to Europe, revealing the Perth to London route as the carrier’s best performing service when it comes to customer satisfaction in Economy class. The point-to-point routes operated by the 787-9 also provide improved earnings on Melbourne-Dallas, Sydney-Johannesburg and Auckland-New York, he added.

Joyce also told investors that Jetstar will also play a pivotal part in maintaining the company’s performance by introducing a range of initiatives, including FareCredit, which allows customers to cancel non-refundable fares and receive a voucher.

Additionally, Qantas announced the launch of $400 million Climate Fund to support the production of Sustainable Aviation Fuel (SAF), create high integrity offsets that deliver dividends for nature and carbon removal tech, as well as efficiency and waste reduction targets. The cash pool will also be used to advocate the Australian Government to introduce a SAF blending mandate to drive local production.

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