Primmer and Wallace launch Ascend Travel

PROMINENT travel industry figures Julie Primmer and Lynda Wallace have banded together to launch Ascend Travel Group, a new representation company for travel, tourism and hospitality brands.

The duo will draw on their combined 40-plus years of industry experience to offer a highly curated and personalised approach to representation for suppliers and agencies, with the goal of providing real value and productivity.

“We are thrilled to announce the launch of our new venture, a travel representation business that puts clients and industry at the forefront of what we do,” Primmer enthused.

“Our aim is to partner with leading travel brands and bring their visions to life, leveraging our decades of experience, industry knowledge and network of contacts to deliver results.”

Highlighting the rapidly changing landscape of the travel industry, Wallace added that “Ascend will be focused on addressing these changing needs whilst offering a tailored and innovative approach for our clients and our travel industry partners”.

The new venture is already making waves, having received enquiries from companies who are looking to enter the Australian and New Zealand market.

To learn more about Ascend Travel Group, which will announce its initial portfolio of clients shortly, see

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