PONANT Explorations Group has unified the loyalty experience across its entire brand portfolio, including the newly acquired Aqua Expeditions.
The new initiative brings all the group’s loyalty programs under a single framework, offering guests better recognition and benefits across its brands.
The new Status Match initiative means guests can enjoy reciprocal recognition, tier-matched benefits, and onboard credits across Ponant Explorations, Paul Gauguin Cruises, Ponant Yachting, and Aqua Expeditions.
Previously, Ponant Explorations, Paul Gauguin and Ponant Yachting shared a loyalty program – the Ponant Yacht Club – while Aqua Expeditions operated its own, Circolo Aqua, which only launched in September.
Circolo Aqua members can now access tier-matched privileges when booking with Ponant brands, including additional onboard credits of up to €50 (~A$89) per person, priority services and dedicated support from the Ponant Reservations team.
Members of the former Aqua loyalty program will enjoy these benefits from their first sailing with Ponant, and will be matched to their respective Ponant Yacht Club tiers.
Ponant Yacht Club members will also be matched to their respective Circolo Aqua tiers, and receive US$50 (~A$76) of on board credits on their first sailing.
“Uniting our loyalty programs under one framework ensures our guests are recognised and rewarded seamlessly across all Ponant Explorations Group brands,” Chief Executive Officer Deb Corbett said.
“This Status Match initiative strengthens the value we offer our most loyal travellers and reflects our commitment to providing an elevated and consistent guest experience.”
