Platinum Travel Group ready to scale up with AI efficiency

The Link Travel Group member has bold growth objectives it plans to realise by making AI do the mundane and repetitive tasks, reports MATT LENNON.

Independent corporate travel agency Platinum Travel Group will integrate a new level of AI automation into its operations in partnership with Acai Travel.

The Link Travel Group member agency has embarked on a growth plan to increase revenue ten-fold by 2030 and aims to harness AI to simplify elements of its operation and boost efficiency.

Using Acai Travel’s AI agents, Platinum Travel Group says it has already reduced its repetitive tasks by 70%, allowing it to boost client response times by 50%.

The company is aiming to show how mid-sized agencies can utilise purpose-built automation to scale up its operation without losing the human element.

“As the role of the TMC evolves, we’re preparing to offer more than bookings – we want to offer guidance, personalisation and new forms of value,” said Platinum Travel Group Managing Director, Sarah Szubanski.

“It frees up our people to focus on relationships and problem solving, not decoding PNRs or hunting for penalty conditions.”

Chief Operating Officer Ryan Potts said the company was building the TMC of 2030 today.

“Our vision is to grow sustainably, invest in talent and technology, and redefine what value looks like for corporate clients,” Potts said.

“Acai is the right partner because they don’t just automate tasks – they augment human service with intelligence.”

Szubanski said the human team was particularly impressed at the Acai AI ability to interpret its private airfares and fare rules with “incredible precision”.

“Platinum is building the future of corporate travel from the inside out,” said Acai Travel Head of Sales, Ron Glickman.

“They’re tech-forward, customer-centric, and ruthlessly focused on sustainable growth [and] we’re proud to be their partner on this journey.”

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