Respected Australian travel pioneer Jim Clements has passed away this week.
Starting out his career by opening Apple Travel – which later became Victoria Teachers Travel – Clements also served as Chair of the Australian Federation of Travel Agents (now the Australian
Travel Industry Association) across two separate terms.
Testament to the impact of his leadership and industry influence, Clements was also recognised with Life Membership of ATIA.
A passionate believer in the power of cooperatives and value of independent travel agents, Clements was a founding member of the Australian Travel Agents Co-operative (ATAC).
In paying tribute to his life and legacy, ATAC General Manager Michelle Emerton said his dedication helped lay the foundation for a stronger, more unified voice for agents across Australia – a legacy they said continues to support hundreds of small businesses today.
“Jim will be dearly missed by his family, friends, and the countless colleagues and travel professionals whose lives he touched,” Emerton said.
“His legacy lives on through the many lives he helped shape and the cooperative spirit he championed – vale Jim Clements, a true pioneer, leader, mentor and friend to the industry.”
There will be no formal funeral ceremony held for Clements, in line with his wishes.
