THE Northern Territory Government has unveiled its new visitor economy strategy, which aims to grow tourist spending from $1.5 billion to $2.2 billion by 2032.
The Top End will also seek to lift overnight trips from 1.2 million to 1.5 million over the next seven years, as part of its new roadmap to grow year-round visitation.
Led by the newly formed powerhouse entity Tourism & Events Northern Territory, the strategy will focus on showcasing the NT’s distinctive character, from its vibrant food and festival scene to its natural and cultural tourism offerings.
“The NT visitor economy is a key part of the NT economy and lifestyle, when it thrives, the Territory thrives and Australia thrives,” Minister for Tourism Marie- Clare Boothby said.
“With two World-Heritage listed national parks and a lifestyle the rest of the nation should envy, the NT has what Australia and the world are looking for.”
For the year ending June 2025, the NT recorded the strongest growth in visitor numbers and expenditures around the nation.
The NT Visitor Economy Strategy 2032 implementation roadmap will be delivered in March 2026, with the full kickoff with partners in May 2026.
