The NSW Government has established three new advisory committees to help it achieve its ambitious goal of attracting $91 billion in annual visitor expenditure by 2035.
Chaired by various Destination NSW board members and industry leaders, the trio of committees will focus on objectives concerning aviation, accommodation, and jobs.
The Aviation Advisory Committee is co-chaired by Destination NSW executives Andrew McEvoy and Venues NSW CEO Kerrie Mather, while the Accommodation Advisory Committee is led by Anna Guillan, Deputy Chair of Destination NSW.
Meanwhile, the Jobs Advisory Committee is co-chaired by Destination NSW’s Kirsten Andrews and Emma Hogan.
As Vice-President, External Engagement at the University of Sydney, Andrews currently manages recruitment of international students, identified as a key opportunity to strengthen the state’s tourism and travel workforce.
“Achieving the bold and ambitious targets set by the NSW Visitor Economy Strategy 2035 will require collaborative action,” NSW Minister for Tourism Steve Kamper said.
“The new advisory committees will…ensure we are equipped to create new pathways for visitation and expenditure growth,” the Minister added.
The Visitor Economy Strategy 2035 also seeks to achieve 40,400 new hotel rooms, 8.5 million new airline seats, and an additional 150,000 jobs.
