Norwegian aiming for biggest Walk for Wellness ever

Registrations are now open for the annual mental health initiative.

Norwegian Cruise Line is this year turning its annual Walk for Wellness initiative into an industry-wide event, opening registrations to everyone in the travel industry, with the support of a “who’s who” of the sector.

Speaking exclusively to travelBulletin at last week’s Australian Cruise Association Conference in Wollongong, Norwegian Managing Director & Vice President Ben Angell announced the official opening of registrations.

The initiative will span the 31 days of October, and will see Norwegian attempt to set a world record for “longest distance achieved by a team of travel professionals in one month”.

Angell said this year’s Walk for Wellness has the support of a number of prominent travel industry leaders, in what is set to be show of the sector’s strength.

“We’ve opened it up to all the industry, not just travel agents, and we’re using it to demonstrate the strength and resilience and the unity the industry has,” he explained.

“It’s an undeniable show of the strength and resilience of the industry.”

Angell said he is confident the whole-of-industry approach will generate at least 1,500 sign-ups, which will comfortably pass last year’s mark of 1,000.

“Last year we got over 1,000 participants just from the travel agent community; this year we’ve got the support of just about every leader in the industry, and we’re expected to surpass that mark quite comfortably…it could go much bigger than that,” he enthused.

“I’ve always said [Walk for Wellness] is bigger than NCL, but this year it really is bigger than itself….this is about the industry.”

This year marks the fourth Walk for Wellness, with the event to again coincide with National Mental Health Month, and the World Health Organization’s Mental Health Day on 10 October.

Participants can walk solo, with colleagues, or even take a hosted walk with their local Norwegian Business Development Manager via the free MoveSpring application, which syncs with a user’s mobile and wearable devices.

Walkers will be invited to “Think International, Think NCL”, by walking around a world map, with challenges, surprises, and prizes – including a European cruise – to keep walkers engaged, motivated, and on track.

Click here to register and to find out more about Norwegian’s Walk for Wellness, with the first 300 registrations to receive a Walk for Wellness cap.

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