THE tourism marketing agency has announced the appointment of Jade Glashoff as the new Director of Brand USA for Australia and New Zealand.
The experienced marketing and communications professional is tasked with managing all trade marketing, events and brand partnerships across both markets.
Brand USA said Glashoff’s appointment is set to bring enhanced creative and strategic direction to the team of travel trade experts in ANZ.
Throughout her 16-year-long career, Glashoff has led impactful campaigns for big brands in travel and hospitality, including Melia Hotels International, Six Senses, Viceroy Hotel Group, Cathay Pacific, Carnival Corporation, and Atlantis The Royal.
“I am feeling incredibly energised to be stepping into the role of Director of Brand USA for Australia and New Zealand at such an exciting time for the travel industry,” Glashoff enthused.
“The United States offers a diverse range of experiences that resonate deeply with our travellers, and I’m excited to work with this talented team to showcase this dynamic destination through bold and impactful marketing initiatives.
“With USA House returning to SXSW Sydney again this year, momentum is building already.”
Glashoff takes the helm from former Director of Brand USA for the region, Clinton White, who has moved back into the consulting space, including ongoing projects for both Brand USA and Gate 7.
