MSC Cruises has unveiled a range of new dining and beverage concepts for its forthcoming ship MSC World America, with the ship to feature seven separate onboard “districts” for a customised holiday.
Among the offering will be a new-look ‘Sweet Temptations’ candy store on the main Promenade building on the concept which debuted on MSC World Europa.
The updated candy store concept features a bright and colourful decor with a make-your-own-sundae bar, Venchi pick‘n’mix chocolates, hot crepes, waffles and donuts and a bar serving “crazy shakes”.
Chocolate lovers can also visit the Jean Philippe Chocolate Cafe concept, already a popular staple on many MSC ships, to create customised chocolate bars.
MSC World America will also feature two brand new concepts including the ‘All Stars Sports Bar’ screening live sport from around the world alongside traditional American food and beverages and interactive games such as darts and digital shuffleboard.
Elsewhere, The Loft will be a new adults-only venue hosting live comedy, duelling pianos and classic karaoke for guests to keep the party going to the early hours.
For libations fans, the ship will also offer the Elixir Mixology Bar – another concept adapted from MSC World Europa – and focusing on bourbon-based cocktails.
Masters of the Sea will be a traditional British-style pub offering a micro-brewery and signature beers including an IPA and Pilsner made with American hops and desalinated sea water.
Finally, The Gin Project will serve more than 20 craft gins from US and Canadian distilleries, with guests able to use a vintage Crawley’s shaker to mix up their own botanical cocktails.
“New experiences await guests throughout MSC World America, and when it comes to bars, lounges as well as destinations to grab a sweet treat, we’ve worked hard to bring something truly unique to this groundbreaking ship,” said MSC Cruises SVP Shipboard Hospitality Operations, Bernhard Stacher.
MSC World America makes its debut in Apr next year and will be based in Miami, sailing to the Caribbean with each itinerary including a stop at the line’s private Bahamian island, Ocean Cay MSC Marine Reserve.

