With the aim of attracting at least 250,000 visitors by 2032, the plan is backed by a significant increase in the destination’s international tourism promotion budget, now $400 million CP francs (A$5.8m), up from 250 million CP francs (A$3.6m).
Alongside Australia, New Zealand and Japan were also identified as focus markets, which will see New Caledonia work to attract new international airlines.
Additionally, the recovery plan will encourage diverse accommodation types, including eco-lodges, guesthouses, and homestays, along with the introduction of a New Caledonian excellence label highlighting premium quality, sustainability and high-end experiences.
An annual calendar of major cultural and sporting events will also be implemented, while a fresh international tourism brand is also in the works.
The strategy follows a slow recovery for New Caledonia after a period of civil unrest, which saw visitation curtailed in 2024 due to the shutdown of Noumea Airport and a curfew that was previously in place for many months.
Last year, the country’s tourism body launched an updated B2B platform to equip the trade with new tools to promote the destination.
