Marriott International will introduce its W Hotels brand to the famed Las Vegas Strip later this year as part of a conversion of The Delano Las Vegas.
The addition marks the latest step in a licensing agreement signed last year between Marriott International and MGM Resorts aimed at unlocking greater access to Las Vegas for members of the Marriott Bonvoy loyalty program.
The latest deal means MGM Collection with Marriott Bonvoy will encompass a total of 12 hotels on the Las Vegas Strip where loyalty members can earn and redeem points.
Located on the Mandalay Bay Campus, the hotel is slated to officially join the W Hotels portfolio later this year, with additional plans for the property to be announced in the future.
“As a luxury brand rooted in bold design and nightlife, W Hotels is well-positioned to elevate experiences for travellers in this destination,” said Leeny Oberg, Marriott International’s Chief Financial Officer and EVP Development.
Marriott Bonvoy members have responded well to the tie-up with MGM Resorts, with hundreds of thousands of room nights booked, which the companies say is well ahead of projections.
MGM Resorts Operations President, Steve Zanella, said the relationship with Marriott has far exceeded its expectations.
“W Las Vegas, the latest hotel to come to life as part of our collaboration, will allow our guests to access a new luxury lifestyle experience recognised worldwide for its distinct personality, dynamic programming and elevated service culture,” Zanella commented.
