Although unable to confirm specifics, Luxperience Event Director Lynn Ormiston (pictured), speaking exclusively to travelBulletin, primed Australia’s luxury travel sector to “watch this space”.
“We want to be the Oceania event,” Ormiston enthused.
“Australia is important to us, but so is New Zealand, so is Fiji, so is Tahiti…we want to be that one-stop shop.”
This desire to push the capabilities of the platform has seen Luxperience begin to offer bespoke events outside of its traditional showcase, such as a Vivid Sydney event it is hosting next week with PassportCard.
Canvassing other luxury travel events, Ormiston said Luxperience wants to differ itself by offering genuine connection, as opposed to a more conference-style showcase.
“We want to be the platform that connects a partner and a buyer together, building those relationships,” she said.
“I’ve been to other luxury events, and what we do different is personalise conversations, one-on-one, so the partner can understand exactly what the client wants or needs, or who their clientele is – not like a one-way presentation.”
This year’s Luxperience will feature around two-thirds new exhibitors, including delegations from Sri Lanka, Africa, and Thailand.
In response to feedback from last year’s show, the platform will include more social interaction, and less panels and presentations, Ormiston added.
Luxperience 2025 will also include brainstorming sessions, which will see delegates connect, and share insights and knowledge – head to luxperience.com.au to find out more.
