Loyalty battle heats up

Qantas has launched new loyalty initiative, Club Jetstar Extras, writes DAMIAN FRANCIS.

Qantas has intensified its attack in the airline loyalty wars, announcing Club Jetstar Extras, a $199 per year add-on to Club Jetstar membership that allows Frequent Flyer (QFF) members to earn status and miles on any Jetstar fares, including the lowest priced tickets.

Club Jetstar Extras provides a pincer movement for Qantas Group on Virgin and its Velocity frequent flyer program by offering its flyers the opportunity to earn status and miles on everything from top dollar first and business class flights around the world to the cheapest of domestic flights within Australia on its budget arm.

There are limitations, however, on earning through Club Jetstar Extras, with status credits capped at 75 for the year, while the points earn ability is uncapped.

To become part of the Club Jetstar Extras program, flyers first need to be a member of Club Jetstar, which costs $65.

Virgin Australia made waves in the frequent flyer market announcing a partnership with Myer (TD 13 Sep 2022), which is now run by former Qantas Frequent Flyer boss Olivia Wirth.

Velocity members can use their points to pay for Myer purchases in store and online or combine points with other payment.

Meanwhile Qantas recently forged a similar tie-up with David Jones.

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