Well-known and experienced travel industry marketing professional, Liz Glover, will take charge of Adventure World’s promotional efforts in her new role as Head of Marketing for the responsible travel brand.
Glover’s new role sees her move back into the sector directly after an 18-month stint overseeing News Corp’s travel industry products and partnerships. Prior to the Murdoch machine, Glover spent close to two decades in a variety of marketing roles with Silversea Cruises and Scenic.
“[Glover’s] proven track record in leading successful marketing campaigns, coupled with her two decades of experience within the travel industry, will be invaluable as we expand our reach and solidify our position as a leader in sustainable travel,” said Adventure World Managing Director, Neil Rodgers.
Speaking of her new role, Glover said she was excited to be able to parlay a natural passion for responsible tourism into her new duties at Adventure World.
“The opportunity to champion sustainable travel experiences that empower travellers to explore the world responsibly aligns perfectly with my values,” Glover said.
“I look forward to collaborating with the talented Adventure World team to craft innovative marketing strategies that resonate with eco-conscious travellers worldwide.”
