TOUR and activities tech platform Livn is “responding in force” to a surge in interest from experience operators across the globe in the new Google Things To Do (GTTD) program. After becoming an early partner in the ecosystem, Livn has already onboarded hundreds of suppliers from across the globe, and is ramping up its capacity by launching a new dedicated website at go.livn.world, supported by a Facebook page and expanded team to meet demand.
Livn’s consultative approach aims to help travel businesses to understand GTTD and get maximum exposure on Google search to allow them to attract direct bookings, rather than through intermediaries like Booking.com and Expedia which traditionally took a 30% commission. Livn CEO Mark Rizzuto said “by expanding, we’re giving operators the resources to understand there is another way,” with GTTD giving them significantly greater control of their distribution and pricing strategy.
The new dedicated website caters to two core audiences: attractions and ticket businesses such as zoos, aquariums and stadiums; and tours and activities operators offering products like wine tasting, guided tours or sightseeing. Livn’s model eliminates commissions or transaction fees, in favour of a monthly publishing plan suited to each individual business.
Currently Livn is offering the first month free, with GTTD set to allow even the smallest operator to increase their discoverability to publish products with direct booking links.