The ambition was revealed by Chair Danielle Galloway at the invite-only group’s first Link Live event in Brisbane over the weekend, with Link on track to achieve an impressive 35% growth in TTV on last year to well in excess of $1 billion.
Part of that success was born from Link’s strategic recruitment that targets new members that have a strong growth mind-set, with newer agencies propelling sales volumes well beyond the 14% organic growth generated by existing members.
Both figures dwarf the industry benchmark of 3-5%, clear evidence Galloway said of Link’s strategy around its target markets put in place from the inception of Link back in 2022 being a success.
“So many groups in the B2B space don’t necessarily segment and have a look at what their target market is, whereas we were strategic,” she explained.
“We talk about the ‘Link standard’ and about quality over quantity, and where we create that competitive advantage are the three pillars of targeted agencies we are after”.
The three member categories consist of ‘emerging leaders’, ‘innovators’, and ‘established agencies’, ensuring a healthy mix of volume, earnings and growth potential across the group.
Link Travel General Manager Scott Darlow also pointed out the rich diversity of members in the Link family, which now includes 32 members roughly split evenly across corporate and leisure, located in eight geographic locations in five states.
“When we look at the profile of Link members, more than half have offices in multiple states, and double digits of our members have sites in more than three states – so it really is a pure national coverage for Link Travel Group,” Darlow noted.
Meanwhile co-founder Penny Spencer outlined the four key pillars to achieving future success, which include enhanced account management, member value enhancement, education and innovation leadership across areas like technology, as well as building on collaboration.
Link Live will take place every two years, while the Owners Retreat concept will occur in every alternative year.
