Leading Australian luxury travel event Luxperience returns

The Sydney event is the first face-to-face Luxperience held since 2019, with virtual events held in 2021 and 2022.

LEADING Australian trade event Luxperience is showcasing the strength of luxury travel, with this year to welcome more than 75 of the world’s best travel suppliers, and more than 120 elite travel professionals.

The three-day Sydney event, which started last night, packs in business meetings and social gatherings, designed to drive luxury travel sales.

This year’s Luxperience has attracted a high number of new exhibitors including Explora Journeys, Roki Collection, the French Tourist Bureau, and Grand Hotel a Villa Feltrinelli.

Three-quarters of buyers at the event are attending for the first time, in a clear demonstration luxury leisure travel is surpassing 2019 levels.

One-in-five elite travel buyers attending Luxperience regularly book travel of more than $40,000 for their clients (excluding air).

Two-thirds of the buyers attending have more than 10 years’ experience selling luxury travel, while almost 40% of  have more than two decades of luxury travel experience, demonstrating the ongoing value of expertise and professionalism.

“A trend we are seeing at our first face-to-face event since the pandemic is that buyers who have a long history of luxury travel expertise are keen to join us to find new and exciting experiences for their clients,” Event Director Lynn Ormiston said.

“Quality touring and unusual experiences are a growing industry trend overall…think ‘behind the scenes’ first-hand experiences that can’t be found on Google, but are known by true travel insiders with years of expertise and industry insights.”

Luxperience was acquired by Flight Centre Travel Group (FCTG) in April as part of the company’s growing Luxury Travel Collection, which includes the Travel Associates and Scott Dunn brands.

“I am looking forward to my first taste of this exceptional showcase,” FCTG Chief Executive Officer Leisure James Kavanagh.

Luxperience continues to operate on its own merits as a separate business entity within our organisation and the strong leadership of the event, its reputation for quality over the past 12 years and the value it delivers to both national and international buyers and suppliers alike made it the ideal addition to our portfolio of travel.”

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