CUNARD Line Commercial Director Katrina McAlpine will depart the company at the end of April, as revealed by travelBulletin sister title Cruise Weekly.
McAlpine has been with the cruise line for 13 years, with Cunard describing her leadership as “instrumental” in shaping its success in the Australian market.
“I would like to thank Kat for her incredible leadership throughout her time with Cunard…she has delivered iconic events and campaigns, built outstanding networks and has been instrumental in our success in the region,” Gleaves said.
“As we welcome Queen Anne and say goodbye to Queen Elizabeth in the coming months, I know the team will remain committed to our partners and guests who continue to support our iconic brand locally.”
Cunard said it will announce a new local leader ahead of McAlpine’s departure.
The long-time Cunard head leaves the line after a record-breaking year for bookings, following the launch of its highly anticipated new ship Queen Anne.
Cunard has also been preparing for its “post-home port world” in Australia, revamping its trade engagement platforms as Queen Elizabeth prepares to end her long-running annual Australian program at the end of the summer.
