Intrepid unveils ambitious objectives during a key event

By 2030, Intrepid plans to double its customers to 600,000 and achieve $1.3 billion in revenue, the travel operator recently revealed at its annual Global Summit last week.

DURING the week-long event, CEO James Thornton formally launched the business’ 2030 strategy, which includes “connecting more people with Intrepid” by expanding into new verticals like accommodation and publishing.

The business recently signed a new deal with book publisher Hardie Grant’s travel division to publish a series of books over the next three years. The first book, The Intrepid List, will be released in November this year.

Thornton also revealed the company’s four new values, which had been developed in collaboration with employee advocacy groups: ambitious, impactful, real and together.

One per cent of the predicted $1.3 billion will also be directly contributed to purpose initiatives, according to a statement from Intrepid, a B Corp-certified organisation.

“If we are successful in our 2030 Strategy, Intrepid will give back a record amount to environmental and social causes that we believe in as a business,” he said.

“We will provide more travellers with more incredible experiences, more inspiration, more joy and more new ideas than ever before. And we will be one of the most exciting, rewarding and innovative places to work – not in travel, but in the world.”

Intrepid’s Global Summit took place on 1 March in Melbourne, bringing together 380 attendees from more than 35 countries across its global network. A full-day conference was held at the end of the week at The Edge in Federation Square, where 3,000 additional office staff and leaders tuned in via livestream, when Thornton revealed the 2030 strategy.

Meanwhile, Intrepid’s co-founders Darrell Wade and Geoff Manchester and CEO James Thornton will visit each of Intrepid’s 27 country offices over the next four months.

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