Intrepid expands global accommodation footprint

The certified B Corp operator has backed Tasmania's tourism sector with a new accommodation investment in Coles Bay, JANIE MEDURY writes.

IN A bid to grow its global accommodation portfolio, Intrepid Travel has secured two new assets, including its second Australian property following its acquisition of Daintree Ecolodge in Far North Queensland in 2023.

The adventure travel company has taken ownership of the 20-room Edge of Bay property in Tasmania’s Coles Bay, which is situated on 18 acres with views of Wineglass Bay and the Hazards, and has been operated by the same family since it opened in 1980.

Intrepid will develop nature and community-based experiences in partnership with the local community and will work with the traditional owners of the land to conduct a cultural heritage assessment of the area, while also fundraising for Greening Australia, a local partner of its not-for-profit arm, the Intrepid Foundation.

“Our approach to accommodation is underpinned by a commitment to preserving culture, fostering connection, supporting communities and boosting travel’s economic contribution within the local community,” Intrepid Travel CEO James Thornton said.

“We’re bringing our 35 years of experience operating locally led tours in 118 countries to the accommodation space – giving our customers another way to be Intrepid, while ensuring tourism continues to benefit the people who call these places home.”

The Edge of the Bay resort will continue to operate as usual in the short term, with Intrepid set to gradually roll out enhancements focused on sustainability, local storytelling and community engagement.

Tourism Tasmania CEO Sarah Clark welcomed the investment, stating: “Tasmania is quickly becoming a must-visit destination for global travellers seeking authentic and enriching experiences.

“Whether exploring ancient rainforests or pink granite mountain-tops, savouring fresh local produce or participating in experiences that have a positive impact, Tasmania presents a remarkable opportunity for international adventurers to connect with nature while indulging in premium food and produce.”

At the same time, Intrepid has also acquired a property overseas, welcoming a 17-room Riad in Marrakech, Morocco to its burgeoning accommodation portfolio. The traditional Moroccan guesthouse, which was purchased from a private owner, is located within five minutes’ walk of the famous medina.

From July 2025, guests will be able to enjoy culinary experiences in the medina and onsite, with chefs being recruited via Intrepid’s foundation partner, the Amal Association, which provides culinary skills training to women in Morocco.

The adventure travel company also has a multi-year lease on a hotel in Hoi An in Vietnam, and plans to grow to 20 properties worldwide in the next three years.

“At the heart of this strategy is Intrepid’s accommodation philosophy: to offer an immersive stay that acts as a gateway to explore the destination and connect meaningfully to its community, culture and environment, while providing a comfortable base to relax,” said Celine Hurelle, Intrepid’s General Manager of Accommodation.

Intrepid’s properties can be booked independent of Intrepid tours and will be responsibly operated, designed to give customers a true Intrepid experience while giving back to the community.

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