INTREPID Travel has boosted its Australian range to 96 trips after acquiring a majority stake in Perth-based JOOB (Jump Out of Bed), which operates the walking company Inspiration Outdoors, foreign-language specialist Waratah Adventure Tours, and Perth kayaking business Sea Kayak Rottnest Island.
The company said the deal would rapidly expand the presence of Intrepid’s DMC in Australia, which was established last year to address the rising demand for local travel and support Intrepid’s vertical integration strategy.
“We’ve built exceptional global operational capability over the years, and Intrepid’s vertical integration has been a core part of our strategy,” Intrepid CEO James Thorton said.
“However the missing piece has been our own destination management company (DMC) in Australia,” he added, highlighting the brand’s strategy to operate its own in-house DMCs in markets across the globe.
Since 2019, Intrepid has grown its Australian portfolio by 45% to offer 66 trips in all states and territories except the ACT, with the new deal boosting the collection with 30 additional tours.
The deal will see JOOB CEO Simon Mendelawitz join Intrepid as GM of its Australian DMC operations.
“We believe adventure, giving back to communities and having some fun along the way are all important, and that’s why we’re such a perfect fit for Intrepid,” Mendelawitz enthused.
JOOB marks the fourth Intrepid acquisition this year, following stakes in New Zealand’s Haka Tours and ANZ Nature Tours, as well as Wildland Trekking in the United States.
These DMCs operate the majority of Intrepid’s trips, as well as itineraries for other leading travel brands, while Intrepid has also recently invested in sustainable accommodation business CABN, which currently offers 11 self-contained, eco-friendly tiny houses across Australia.