Australia now sits within the UK and Europe structure under Sherborne’s global remit, while Steve Smotrys – who previously looked after the local market – will continue in his role as MD & SVP, Commercial Americas, focusing on driving growth across the North American market.
Sherborne’s newly expanded remit will see him drive commercial strategy across EMEA and ANZ, while continuing to steer global sales enablement to support HX’s international growth.
Sherborne, who initially joined HX in 2023 as Vice President of Sales and Marketing for the UK and Nordics, will also look after the line’s guest excellence team.
“The broadening of my remit across EMEA and ANZ, alongside continuing to lead global sales enablement and the integration of our GX team, comes at an important time for HX as we move toward our 130th anniversary,” he said.
“As we approach this milestone, these developments strengthen our ability to elevate the customer experience, drive performance across key regions, and support the next phase of the brand’s global growth.”
Sherborne’s promotion comes two months’ after Cruise Weekly exclusively revealed the upcoming departure of three executives from the cruise line. The leadership shuffle saw the exit of Chief Commercial Officer Alex Delamere-White, Vice President People & Culture Belinda Henriksen, and Chief Expedition Officer Alex McNeil.
At the time, HX said it will not replace any of the three roles as part of the restructure, and confirmed there was no impact to the local office.
