‘HELLO Hong Kong’, Hong Kong Tourism Board’s (HKTB) new global promotional campaign, has launched today, sending a message of the destination’s return with half a million free air tickets.
The promotional campaign signatures new and exciting experiences awaiting visitors, in light of the lifting of all entry restrictions to Hong Kong at the start of the year, with 500,000 tickets to be given away by the Airport Authority to entice globetrotters to embark on a long-awaited return.
The tickets will be given away starting from next month, to different markets in phases through three home-based carriers, namely Cathay Pacific Airways, Hong Kong Express, and Hong Kong Airlines.
In addition to tickets, Hello Hong Kong includes a series of vibrant promotional content, which will include thematic videos featuring business leaders, social influencers, “Hong Kong Super Fans”, and local celebrities, including “Cantopop” legends Aaron Kwok, Sammi Cheng and Kelly Chen, showcasing the destination’s array of thrilling new experiences.
There are also Hong Kong-wide offers, “Hong Kong Goodies” visitor consumption vouchers, to entice travellers to participate in the destination’s experiences.
To celebrate Hello Hong Kong, as well as the recent Lunar New Year, HKTB last night commemorated “the Year of the Rabbit” with an event at The Gardens By Lotus at the Chinese Garden of Friendship in Sydney.
MEANWHILE, Qantas Airways is set to significantly boost Sydney capacity to Hong Kong in the coming months, with its current four weekly A330 services transitioning to daily A380 flights.
The expanded services are listed for sale between 26 March and 18 June, with the move meaning Qantas will offer a four-class product on the route, including First, Business, Premium Economy and Economy seating.
The change will result in adjustments to other Qantas routes, including the temporary suspension of the airline’s current Melbourne-Hong Kong operations.
Other changes include a switch of one of Qantas’ current daily Sydney-Los Angeles A380 flights to a 787-9, while Melbourne-Singapore 787 frequencies will revert to an A330 from 22 April.