The label will sit alongside Viva Gold, another recently launched brand for premium land product, and will feature luxury cruise packages with elite brands.
Introduced at the Helloworld Travel Owners/Managers conference in Vancouver, the company invited delegates to cast a vote for the brand’s new logo.
Signature Collection will benefit from Cruiseco’s cabin allocations, which allow for fixed prices and availability – a feature which will soon be expanded to river cruises due to their strong popularity.
Helloworld also announced agents will be able to enjoy commission on shore excursions booked through Cruiseco, which will soon launch for agents in Australia and New Zealand.
The brand will see specialist air and cruise packages designed in partnership with the company’s Air Tickets division, with major trending destinations and value to be featured.
Helloworld COO and Executive Director Cinzia Burnes said it is terrific to see cruise leading the way in travel.
“Both the Signature Collection and our new cruise-and-air packages are designed to meet the evolving needs of today’s cruise travellers and of course agents,” Burnes said.
“They reflect our commitment to delivering tailored cruise experiences across both the luxury and value spectrums – giving agents and their clients more choice, flexibility, and confidence when booking their next cruise,” she added.
