HLO shores up Brighton

Helloworld Travel has undertaken a strategic minority investment in Victorian travel agency and Magellan network member Brighton Travelworld, writes ADAM BISHOP.

According to the Managing Director of the long-standing business, Julie Avery, the 40% acquisition by Helloworld is a demonstration of the strong partnership and commitment shared by both parties.

“This investment…validates the trust our customers place in us and the reputation we’ve earned in the industry,” she said.

“Brighton Travelworld has been with the Magellan network in its current and previous guises for many years…and we are excited about the opportunities this partnership brings and look forward to continuing to deliver exceptional travel experiences for many years to come.”

Helloworld CEO and Managing Director Andrew Burnes added the tactical equity investment will “solidify” the agency’s ongoing success.

“Julie, Kieran Cromie and the team have been among our most successful network members with many years of history with the company, with Magellan for 8 years and with Travelscene Amex before that,” added Burnes.

Located in the southeast bayside area of Brighton, the travel agency has been in operation from the same location for over 50 years.

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