TURESPANA, the official tourism board of Spain, has appointed specialist travel marketing and communications agency Helm to represent the European country in the Australian and New Zealand markets.
The announcement comes after a competitive tender process, and will see the agency generating awareness of Spain among the travel trade and media professionals.
“Australia and New Zealand are key markets for Spain, and we have been present in them, non-stop for the last 20 years. However, the support that Helm can bring to the table will reinforce our marketing with a continuous physical presence in the market,” Director of the Spain Tourism Board for Southeast Asia, Australia & New Zealand, Monica Sanchez, said.
“With the support of the team at Helm we will keep working to show Australians and New Zealanders why Spain should be on the top of their list year-round, and time and time again.”
Helm co-founder Andrew Cavallero commented, “whilst it’s already considered a popular destination for Aussie and Kiwi travellers, we see much more potential and a need to educate on the full breadth of year-round experiences the country has to offer”.
Pictured: Helm founders, Rachel and Andrew.