THE Board of Tourism Australia has unanimously voted to reappoint Phillipa Harrison as its Managing Director – a decision that the Minister for Trade and Tourism, Don Farrell, has welcomed.
“As recovery continues, Tourism Australia under Ms Harrison’s stewardship, is continuing to help drive international demand including through the successful ‘Come and Say G’day’ campaign,” he stated.
Farrell pointed out that the campaign has attracted almost 2.5 billion views worldwide, helping to convert interest into international visitor bookings.
“Her wealth of knowledge and industry experience has helped lead our tourism industry through some of the most challenging times in its history,” the Minister added.
Since taking on the role in 2019, Harrison has steered the Government agency through the global pandemic as well as Australia’s devastating bushfires.
“Under Ms Harrison’s ongoing leadership, I am confident Tourism Australia will continue to do what they do best, encouraging more international visitors to experience our abundant natural beauty, wonderful experiences and world-class food and wine.”
