CUNARD has unveiled its latest Australian marketing campaign, starring pop sensation Delta Goodrem.
The campaign launches today as the Australian Open kicks off, with a 30-second TVC to air on several TV channels, VOD, BVOD, as well as the full 100-second version on paid social and YouTube for three months.
The video shows the Aussie songstress, who is dressed in Cunard red, performing the iconic ‘Waltzing Maltilda’ on Queen Elizabeth as she sails into Sydney for the first time since the pandemic.
The singer is flanked by Cunard officers in their whites, and Cunard’s iconic bellboys, while a string quartet accompanies her vocals.
Cunard VP, Commercial for North America and Australasia, Matt Gleaves said: “We wanted to show our Australian audience how special Australia is for Cunard, particularly after our long 2.5-year absence.
“It would be remiss of us to not take advantage of one of the world’s most breath-taking harbours to be centre stage of our new campaign.
“Adding superstar Delta Goodrem’s performance into the mix makes this commercial one of the most iconic our brand has ever produced,” he said.
“I’ve performed in many locations around the world but performing on the bow of Queen Elizabeth as she sailed through Sydney Harbour was one of my highlights!” The superstar herself said.
“As we neared the Opera House and Harbour Bridge, performing Waltzing Matilda was truly a magical moment.”
The ship will leave Sydney on 28 Jan to embark on Cunard’s inaugural Great Australian Culinary Journey, featuring Australian chef and TV personality, Matt Moran.