According to the 2025 World Travel Market Global Travel Report, released this week during WTM London, the travel industry is set to grow at a faster pace than the global economy over the next decade.
One of the major priorities of travellers over the next 10 years will be ‘gig tripping’, as destinations actively encourage major touring artists to host events in their cities.
This follows the successes of a series of high-profile concerts, including Taylor Swift’s ‘The Eras Tour’, which was attended by more than 10 million people.
Oasis’ Live ’25 Tour, which wrapped up its Australian leg on the weekend, is also set to attract nearly 2 million fans across 13 countries in 2025.
According to the report, the quest for culturally rich offerings, including meeting locals and sampling regional food and drink, is causing the industry to focus on reshaping its operations, centring on handcrafted experiences.
Continued economic growth in emerging markets, especially in the Asia Pacific, is also boosting visitation, the report found.
“Over the next decade, the industry is on track to post annual growth of 3.5%, surpassing global economic growth of 2.5% per year over the same period,” the report read.
